Social Media Content

So now you have all of the accounts set up—but maintaining 2 to 3 social media platforms isn’t as easy as it seems. Creating original content for each individual site can be tricky. Do you always and only find yourself retweeting on Twitter or sharing other people’s posts on Facebook? There’s another way to engage in social media! Using one or a combination of the tools in the next section:

Canva
Canva.com is a graphic design tool you can use to create graphic quotes and promotional content. Canva has basic free tools and also upgrades you can pay for. What makes Canva great is that it has it’s own library of stock images or you can upload your own.

Pablo
Pablo at buffer.com/pablo is another website you can use to make graphics. With less options but more simplicity than Canva, Pablo allows you to create content without creating an account. Just upload an image, type your message and go.

Dollar Photo Club
Dollar Photo Club is a stock image website that allows users to download and share high-resolution images for only $1 a photo. You can purchase a monthly membership or yearly membership. You will have to add text in another program, though, if you’d like to add a message to the image. For examples, you can upload stock images purchased from Dollar Photo Club and manipulate them on Canva.

Other graphic websites include www.recitethis.com, www.picmonkey.com, and www.befunky.com.

Adobe Creative Cloud
If you’re inclined to make your own material using professional software like Adobe InDesign, Adobe Photoshop, or Adobe Illustrator, here are the graphic dimensions to create your images:

  • Pinterest Post: 735px X 1102px
  • Twitter Post: 1024px X 512px
  • Twitter Header: 1500px X 500px
  • Facebook Post: 940px X 788px
  • Facebook Cover Photo: 851px X 315px
  • Instagram Post: 640px X 640px
  • YouTube Channel Art: 2560px X 1440px
  • Google+ Photo: 1240px X 700px

You can also visit Lynda.com for design, web, video, tutorials and more. You can even use Lynda tutorials to learn how to use Adobe software. Lynda requires a membership but offers thousands of courses to train on your own terms. Next time, learn how to use social media schedulers to improve time management online.

For more valuable tips on how to navigate social media and market your book, read "PUB LIGHT: A Publisher's Introduction to Marketing Your Book in 10 Easy Steps" http://amzn.com/1611531780.

 

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