Guest Post by Leading Online Book Marketer Fauzia Burke

One of the nation's leading online book marketing experts, Fauzia Burke recently published Online Marketing for Busy Authors: A Step by Step Guide. Sharing her expertise of online publicity, book publishing and social media, Fauzia points out trends authors should focus on. For more information about Fauzia or to purchase her book, please click here.

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Social Media Series for Authors

Social Media Drawing

Are you tired of asking your friend’s kids for help on the Internet? Do you dread scheduling a post—let alone writing one? Are you embarrassed by your social media accounts?

You can stop worrying about that now. As a sneak peak into Pub Light: A Publisher’s Introduction to Selling your Book in 10 Easy Steps (available this month), this week starts a series of blog posts that can help you answer all of the questions you’re constantly asking yourself when it comes to social media. By tuning into our weekly blog, you will be able to learn about snippets from our latest book as well as instructions on how to revamp your online presence in order to build up your book brand.

First up: Facebook.

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Social Media Series: Twitter

Having trouble keeping up with what’s trending online? Confused by all the hashtags? Want a key to all the shorthand messages? The second post to guide you through the social media universe is here.

This week: Twitter.

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Social Media Series: Instagram

Instagram is a photo-sharing social media platform.

Users can post and edit images with captions or view the images of those users and friends that you follow. News organizations, magazines, events, interest groups and more use Instagram to share information. You can also use it. For example, you may post a sneak peak of your latest book cover. You may post a picture of a place where you write or create a contest to engage with followers. You can also create book quote images using one of the graphic creators we will cover later on.

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Social Media Series: Reddit

reddit

Have the normal social media sites under control? Are you a Facebook genius, but want to branch out into something different? Or do you want to try something besides Twitter and FB to connect with readers? Then reddit is a great place to connect.

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Social Media Series: Goodreads

By now you know that using social media sites such as Facebook, Twitter and Instagram are a free and effective way to build an audience. Luckily, authors and booklovers have another option to connect with readers: Goodreads. Goodreads (Goodreads.com) is a book lover’s social media haven where members can keep track of books they love, books they hate, and books they want to read. Friends can share recommendations, readers post reviews, and members can even sign up to win books through the giveaway program.

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How to do a Cover Reveal

Cover Reveal Blog Title

Everyone has heard the cliché “Don’t choose a book by its cover.” But we all still do that to an extent, don’t we? People do judge a book by its cover. Most people let their opinions of a cover at least subconsciously shadow their perception of a book.

Looks matter. Thus, the cover matters.

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How to Create an Author Newsletter

Author Newsletter

Another way to spread the word about your new book and keep readers updated is through an email newsletter. That’s right. Don’t just send one email. Send many. Invite friends, family and readers to sign up for your newsletter either online or at your launch party. If you commit to writing a newsletter you should send it quarterly, monthly, or weekly depending on your schedule.

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Creating Content for Social Media

Social Media Content

So now you have all of the accounts set up—but maintaining 2 to 3 social media platforms isn’t as easy as it seems. Creating original content for each individual site can be tricky. Do you always and only find yourself retweeting on Twitter or sharing other people’s posts on Facebook? There’s another way to engage in social media! Using one or a combination of the tools in the next section:

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